The societies are becoming more health conscientious. Organic, Non-GMO, Healthy are all terms we've heard time and time again. Many companies have pivoted in this direction. One area that is trailing is ice production. Ice contains the elements in which it was originally created from its liquid form. So even though you are drinking the most healthy drinks, once ice is introduced its contents as it melts will be introduced to your healthy drink. The cleanest ice can only be found in the most environmentally clean areas of the world... producing it's unique blue color. Blue Ice is not easily accessible to the masses.
What if you harvest the blue ice from the cleaniest regions in the world that are able to produce this unique ice and distribute it to the public.
The initial customer base could be up-scale restaurants which could help them attract more health conscientious customers. Blue Ice could be the "Perrier" of water. Blue Ice has a very distinct look and taste that could intrigue customers.
There are no competitors to date that research has found. However, the idea concept leverages the harvesting of Blue Ice from the only place you can find Blue Ice which are the cleaniest regions in the world. The largest cost would be the distribution of the ice and ensuring it doesn't melt through any leg of the distribution process. Competitors could potentially come in and create local synthetic blue ice manufacturing by simulating the environment. Essentially the same thing that happened to Poland Spring where competitors came in and literally bottle tap water for resale.
There is a first mover advantage such that if executed properly, blue ice could be coined as an exclusive thing to add to your beverage.
Channels for distribution would be tricky and would require logistics of ensuring freezing temperatures through every leg of the process to the customer.
The cost for the distribution could potentially be very high which could potentially drive up the cost for the Blue Ice the further south it would travel.
Blue Ice would be a premium product sold for a relatively high margin due to the distribution costs.
The first metric of success would be to sell interests of this product to exclusive restaurants, lounges, and other high end retailers.