The societies are becoming more health conscientious. Organic, Non-GMO, Healthy are all terms we've heard time and time again. Many companies have pivoted in this direction. One area that is trailing is ice production. Ice contains the elements in which it was originally created from its liquid form. So even though you are drinking the most healthy drinks, once ice is introduced its contents as it melts will be introduced to your healthy drink. The cleanest ice can only be found in the most environmentally clean areas of the world... producing it's unique blue color. Blue Ice is not easily accessible to the masses.