Movie Theaters are having a hard time drawing customers as the experience they provide is being matched in homes. Large screens and advance sounds systems becoming more affordable, they need a new way to compete and drive in customers. 3D immersive experiences are also available for home use. 4D is the next way to get the most immersive movie experience.
Open-sourcing the chairs built in features and allowing movie production studios to easily add a 4D immersive timeline to the movie easily would provide additional value that can scale easily.