Investment Campaign Checklist

 
  1. COMPANY FORMATION

Legally establish the company (LLC, C Corporation, etc)

Register your business name (if different than the legal name)

Get a Tax ID number for your business (EIN Number)

Get a business bank account

Register for State/Local taxes (if applicable)

Obtain business licenses (if needed to conduct business in your industry)

Organize your team

  1. BUSINESS AND FUNDRAISING STRATEGY

Create a business plan (+emerge an idea on Umergence to post your plan)

Create a pitch deck

Know how much capital you need and exactly how it will be used (be clear, detailed, and transparent)

Decide which type of security to offer (equity, debt, convertible debt, revenue sharing, future equity/token)

Determine where and what type of investor you want to target (accredited investors only or the general public)

Decide your timeline

Familiarize yourself with the appropriate securities regulations (Reg CF, Reg A+, Reg D) - comparison

  1. BRANDING AND MARKETING

Create a company website

Create social media profiles for the company

Draft press releases and plan distribution channels

Create a promotional video

Decide a marketing budget and strategy for your campaign

  1. CAMPAIGN

+Emerge a new investment campaign

Get a CIK number for your company from the Securities and Exchange Commission (you’ll need it for filings)

Create the required filings for the SEC and state regulatory agencies (Umergence will walk you through them)

Build your campaign page

Submit the campaign for review

Once reviewed and approved, campaign goes live!