Umergence is seeking a Head of Marketing to be in charge of Umergence marketing ventures. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. He/She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others.
Responsibilities
Design and implement comprehensive marketing strategies to create awareness of Umergence business activities
Supervise the department and provide guidance and feedback to other marketing professionals
Produce ideas for promotional events or activities and organize them efficiently
Plan and execute campaigns for promotion, launching of new product lines etc.
Monitor progress and submit performance reports
Responsible for producing valuable content for the company’s online presence, editorial design and organizing Umergence publications
Conduct general market research to keep abreast of trends and competitor’s marketing movements
Control budgets and allocate resources amongst projects
Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
Requirements
Proven experience as Marketing Director
Excellent leadership and organizing skills
Analytical and creative thinking
Exquisite communication and interpersonal skills
Up to speed with current and online marketing techniques and best practices
Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
Customer-oriented approach with aptitude
Professional chartered marketer (CIM) is a plus
BSc/BA in business administration, marketing and communications or relevant field