Head of Marketing

Umergence is seeking a Head of Marketing to be in charge of Umergence marketing ventures. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference.  The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. He/She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others.

 

Responsibilities

Design and implement comprehensive marketing strategies to create awareness of Umergence business activities

Supervise the department and provide guidance and feedback to other marketing professionals

Produce ideas for promotional events or activities and organize them efficiently

Plan and execute campaigns for promotion, launching of new product lines etc.

Monitor progress and submit performance reports

Responsible for producing valuable content for the company’s online presence, editorial design and organizing Umergence publications

Conduct general market research to keep abreast of trends and competitor’s marketing movements

Control budgets and allocate resources amongst projects

Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships

 

Requirements

Proven experience as Marketing Director

Excellent leadership and organizing skills

Analytical and creative thinking

Exquisite communication and interpersonal skills

Up to speed with current and online marketing techniques and best practices

Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords

Customer-oriented approach with aptitude

Professional chartered marketer (CIM) is a plus

BSc/BA in business administration, marketing and communications or relevant field