Beyond the backer: New crowdfunding and crowdsourcing ecosystem helps test ideas, hire talent, raise capital



Beyond the backer: New crowdfunding and crowdsourcing ecosystem helps test ideas, hire talent, raise capital


Plantsville, Connecticut — February 6, 2018 — Moving beyond the reward- and donation-focused model of today’s crowdfunding sites like Kickstarter and Indiegogo, innovative startup Umergence has created a comprehensive crowdsourcing ecosystem. The platform, whose alpha testing has just wrapped, will provide a one-stop-shop where aspiring entrepreneurs can test, grow, fund and ultimately build their ideas.

“With Umergence, entrepreneurs can do more than offer rewards to backers,” says Umergence co-founder and CEO David Logan. “They can test out their initial ideas, raise real capital and hire and manage skilled collaborators.”

In Umergence, members find a platform that crowdsources the whole entrepreneurial process, starting with the ideation behind new ventures. Community members and potential users can engage with idea creators, offering feedback and validating business ideas to reduce the risks of bringing a product or service to market.

From there, says Logan, Umergence continues to support growth. “As members clarify their vision and build community, they can open doors to financial support and even find the talent to build their business. This harnesses the power and wisdom of the crowd.”

While the most popular crowdfunding sites today focus on rewards and donations, the advent of equity crowdfunding has fueled demand from backers to be partners as well as customers to the companies they love. Umergence, as a broker/dealer member of the Financial Industry Regulatory Authority (FINRA), is uniquely positioned to help entrepreneurs raise capital from supporters as true partners. Entrepreneurs can create custom offerings, tailored to their business needs and development stage, from prefunding prototypes to IPOs and ICOs (initial coin offerings).

“We wanted to provide a flexibility and scale that just isn’t there in other crowdfunding platforms,” says Jeff Ciarcia, co-founder and CFO at Umergence. “Entrepreneurs with killer ideas don’t have to move off-platform to thrive and scale. We’re supporting their growth through the long haul.”

Umergence also provides entrepreneurs access to human resources. With a full services marketplace and job listings, startups and accelerators can find talent in the crowd and manage it from their own dashboards.

The platform is modeled after the self-organizing productivity of the modern co-working space. With dynamic menus, users can view interest-based community feeds while simultaneously guiding their own projects.

Umergence is the next evolution of technology and investment, and its cofounders embody that synergy. CEO David Logan previously served as director of technology at the University of Connecticut, while CFO Jeff Ciarcia was an international trader and portfolio manager at First New York Securities.

“We wanted to create a platform to channel online connections and technology into real productivity that's meaningful and fulfilling for people,” says Logan. With Umergence’s comprehensive crowdsourcing ecosystem, they’re doing just that.


IMAGE: The Umergence idea lifecycle
IMAGE: Umergence Logo