Cover for FIN 398 - Business Project Instructions idea
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  • finance
  • entrepreneurship
  • startup
  • class project
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Investor Pitch

A good pitch deck tells a story.  The story is the most important thing.  Use these guidelines as points to touch on in your pitch deck, but they do not need to be relied upon as a crutch.  The same goes for images; start adding graphics after you've already got your headlines in order.  Images should be used as support.

Brevity and clarity are important, and remember, there is a difference between a sales pitch and an investor pitch.  This should be a pitch to investors.

Common themes used in investor pitch decks:

  • User Problem
  • Product/Solution
  • Why now?
  • Market
  • Team
  • Business model
  • Financials
  • Competition
  • Fundraising

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