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A line of handmade and all natural spices, sauces and marinades

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I'd like to think that I have a knack for sauces as I always make all of my sauces for my dishes from scratch; NEVER store bought. I am of Caribbean origin so these products will be backed by my island influences. They will be small batch production and all handmade from start to finish. 

So far I have a list of 3 sauces and 3 spices to begin my line and I now have to go about developing the recipes a bit more, test (flavours, shelf life etc), pricing and sizes. This is ultimately a dream of mine and my main goal is to provide my current and potential clients and by extension to public with sauces and spices that are all natural and also Vegan. No GMOs or unnatural additives that are pretty much bad for our health. 

I plan to market by creating recipes centered around each sauce and posting and sharing them to by personal food blog. I will also distribute a couple samples to friends and family so that they can try and share their feedback. I have friends in the industry who are Chefs and would share from another perspective and might be more in depth. My ultimate goal is to have my products on the shelves of my favourite supermarkets, but one step at a time.  

I would love some general feedback on how to go about launching a product line such as this and also how to raise capital. Thanks very much in advance. 

Peace

-Lee

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    Solution

    1. Host fundraisers

    2. Probably view other small spice lines and somewhat mimic their marketing system/ strategy

    Please share any other solutions as well

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      Also, here are a few links with ideas for label designs - https://www.uprinting.com/blog/spice-up-your-designs-with-40-samples-of-creative-jar-labels/ https://www.pinterest.com/pin/151433606195319666/ And a site where you can create customized labels that can highlight the story of your product and maybe some of the ingredients that make it special- https://www.stickeryou.com/products/sauce-labels/582 There are also plenty of easy ways to set up a webpage to help market the product and potentially sell directly through the site. Namecheap.com is cheap for domains and it's easy to set up a WordPress site. Sites like Squarespace also make it easy to set up an online storefront. Maybe social media will help too, like Instagram for example where you could feature recipes with the products.
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      Here are two vendors I found for bottles, there are many others besides these but it will be good to compare prices and styles - https://www.bottlestore.com/industry-container-catalog/food-and-beverage/bbq-and-hot-sauce-bottles-jars-wholesale.html https://www.specialtybottle.com/glass-bottles/sauce
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      This is great, and probably really easy to get started compared to other new businesses. It already sounds like you might have most of the ingredients. If there's one specific sauce that you think would be the most interesting to potential customers and the most delicious, what if you made a batch of it to start and tried to sell 25-50 bottles as a trial? It could give you a lot of valuable feedback and your first customers without too much cost. You could check out food markets and shops near you (especially one's that might be interested in featuring local or all natural products). You could do some free tastings at local shops or set up at farmers markets or festivals and fairs to sell and do tastings. Give some samples to local restaurants too and maybe some of them could turn into large buyers without even needing the fancy packaging for retail stores. Partnering with food trucks or other vendors that sell complimentary products could be interesting too so they might use your spices on their cooking. These partners could be customers and free advertising for you. Your overhead in the beginning is small which is excellent. All you really need after the ingredients are the bottles and the labels.