Companies do whatever meets their bottomline. They are often faced with the conundrum of which their decisions are made to profit the company but wholistic considerations are never met. A Social Good Rating Agency operates similar to a credit rating agency like Equifax or TransUnion but measures Social Good impact for all public companies.
There are currently no examples of this in practice so it comes as an advantage to develop the rating systems that are unbiased and transparent. Once accepted, they will serve as basis for standardization.